понедельник, 5 марта 2012 г.

Off-net and online: web sites market sitcom favorites.(Syndication)

When Barney Martin passed away last month at the age of 82, many newspapers ran short obituaries on the veteran actor, who was best-known for playing Jerry's dad on Seinfeld.

But Martin's death got major play on Seinfeld.com. The Sony Pictures Television-built Web site prominently displayed a photo of Martin on its home page and linked to a video highlighting scenes featuring Morty Seinfeld, Martin's character on the show.

Pulling together the tribute was a no-brainer for the folks who run the site, which is essentially a Seinfeld mini portal that offers everything from video-on-demand clips to "Seinfacts" trivia.

Like sites for many off-net shows, …

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